Apparently there are thousands of Aussies who don’t eat VEGEMITE! The super spread is in fewer households this year compared to last year, which feels more than a little Un-Australian. So the team at Bega Group is asking the country to Unite with VEGEMITE and show everyone how we can truly enjoy this iconic taste of Australia.
Most of us can’t get enough of this distinctly salty and uniquely satisfying spread that has been a source of joy for generations. But findings commissioned by VEGEMITE through Nature, a strategic insights agency, reveal a startling truth: over 30% of Australians don’t eat VEGEMITE at all, and a surprising 40% of those who do, limit it strictly to breakfast**. That’s almost a third of Aussies missing out on the joy of VEGEMITE.
Australian legend, former world no.1 tennis champion and VEGEMITE ambassador – Ash Barty – says “VEGEMITE has been a part of my life for as long as I can remember! Whether it’s on toast with butter, topped with avocado or tomato, or even a hint added to my favourite recipes, like a chicken parmy, VEGEMITE is a taste of home and gives me a real sense of Aussie pride”.
“I think it’s time for all of us to share that joy with more Aussies – especially those who might not
realise what they’re missing out on!” Barty added.
Mary Stafford, Head of Spreads at Bega Group (is that the best job title in the world?) said “That’s why we’re asking VEGEMITE lovers to capture a quick, 30-60 second video of your favourite way to enjoy VEGEMITE – something personal to you and your family. By sharing, you’ll inspire Aussies everywhere to give VEGEMITE a go, just the way you love it!”
By entering you could win a special merch pack
Merch pack includes:
- 100th Birthday VEGEMITE Drink Bottle
- VEGEMITE Cord Cap (Yellow)
- 100th Birthday VEGEMITE Tote Bag
- 100th Birthday VEGEMITE Tea Towel
- Vegemite Jar 220g
- VEGEMITE Beach Towel
- MITEY Kids Cooking Utensils
So are you a Vegemite Lover or is it not top of your list? If you are you can show them here.
